Nintendo Wii

Following a trend begun with the GameCube and continued with the DS handheld, Wii evidences a significant split of Nintendo's philosophy from those of its consolemaking competitors, Microsoft and Sony. As suggested by its development codename, "Revolution," Nintendo did not want this console to represent another evolution in gaming technology, but a new direction in the video game industry.
Instead of concentrating strictly on advancing the processing and graphics capabilities of its next game machine, Nintendo's research and development focused on easing accessibility, widening its audience beyond young and "hardcore" gamers, and expanding the scope of games that people make and play. With Wii, Nintendo aimed to innovate instead of simply improve.